Inserting an appropriate GIF in emails develops your brand personality and can make your campaign more memorable.A well-placed GIF quickly and easily grabs viewers attention.Email GIFs can help convey a message more clearly and effectively.So to avoid some common pitfalls let’s get into pros and cons of having a GIF in email campaigns: It is important to note that while GIFS can really add some spice to your marketing campaign, there is a right way and a wrong way to use them. We’ve touched on what an email GIF is but let’s get into why using an email GIF could be beneficial to your brand. While it might sound like an exhaustive task, adding a GIF to your next email campaign is not as complicated as it might sound and when we consider the obvious ⎼ that email GIFs are here to stay, why wouldn’t you embed a GIF in your next email? Why add GIFs to email? GIFs have been around for so long (since the dawn of internet technology in fact) and conitinue to be one of the most relatable and versatile forms of online communications. A well-placed GIF in an email can effortlessly bring movement to an otherwise standard page and build higher click-rates and valuable online user connection. Made up of a collection of animated or moving images, an email GIF is a simple yet effective way to illustrate your message or product with fewer words. Plus, we’ve got some handy tips, best practices and real-life examples for inspo! What is an email GIF? To help avoid the common pitfalls that come with embedding GIFs into your email campaign, we’re sharing our ultimate guide on how to create and add a GIF to an email. One of the best ways to boost your click-through rates incorporates using GIFs in your email communications.Īdding an GIF to your email can wow and captivate your audience but be warned, they can also be a giant waste of space and time if used incorrectly. With Apple’s Mail Privacy Protection cementing the death of open rates, marketers are more than ever turning to the next best thing to measure engagement… click-through rates.
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